Walking the Sales Talk!

I have to admit, I was surprisingly impressed by Kevin Daum's new Wiley book ROAR! Get heard in the Sales and Marketing Jungle.  Not only is it an entertaining read that takes place in restaurants all over New York, but it is right on target with what it takes to be a prepared sales person using the right message to the right people.
 But what has impressed me even more is Kevin's energy, focus and execution in making this book a New York Times Best Seller.  He is setting an example for how to define and achieve a sales goal and is sharing it all with us through his writing along the way.  Follow this example:

1. Define and Commit! - Kevin's clearly stated his need for 10,000 pre-orders before April to achieve the NYT List.  He showed his commitment by tattooing New York Times Best Seller Backwards on his chest so he could see it every morning!  Check out the pic.

2. Research and Plan! - Kevin spent a year carefully defining his strategy, leveraging every relationship and resource available to him.  He spent the last 3 months testing his message to make sure it works with his customers.  He describes it all in his blog. www.kevindaum.com/awesomeroar/

3.  Execute and have fun! - Kevin has been spreading the word with great energy and enthusiasm.  He started from almost nothing and is now seeing incredible results.   As for fun, Kevin's blog and book make for a good time but you should see the video at www.AwesomeRoar.com.  It's a riot!  He calls his NYT list goal the Quest for the Jewish Super Bowl Ring and he is gaining amazing attention with his clever approach.

I strongly urge you to demonstrate the power of the Jackaholics and support Kevin on his Quest. You'll get a great sales book, which I fully endorse and Kevin even includes a special chapter and webinar for those who pre-order by March 7th.  Spread the word and let's help get him that ring!  Order here www.tinyurl.com/roarnow.